"The Tweed Run is a fabulously quirky event where participants don their finest tweeds and brogues and cycling through London, stopping along the way to take tea, have a picnic, and ending with an old fashion knees-up in the afternoon.

The first Tweed Run happened in 2009, when  300 tweed-clad cyclists gathered at the top of London’s Savile Row on a chilly February morning. Since then, we have watched our baby grow from that small guerrilla event to an event that has captured the imagination of the fashion world and cycling enthusiast around the globe. Today, we host Tweed Runs around the globe, but our flagship event will always be the London Tweed Run.

At our events, we welcome an unparalleled mix of smiling, tweed clad ladies and gentlemen for what many call “the most fun I’ve ever had on a bike!” Famed New York Times style photographer Bill Cunningham once dubbed us a “reinvention of the catwalk.” Esquire enthuses that the Tweed Run was on the “scratchy tip” of fashion. GQ credited us with bringing Tweed back into popularity, and BikeBiz suggested that we helped to save the Harris Tweed industry, which previous to 2009 was floundering. In 2013, for our fifth birthday, our ride was documented in the Museum of London’s film footage of the era as a culturally significant movement."

From the Tweed Ride London UK site

2014 will be the inaugural London Tweed Ride.  The ride will be a part of the Old East Village Heritage Day festival.  We will depart from Queen's Park taking in some of London's finest heritage neighbourhoods including; SOHO, Old South, Downtown, and of course the Old East Village.  The mid point of the ride will be a rest stop at the heart of Old South,  The Normal School and Wortley Green.  We will start and finish at the Saturday centre of London and the Old East Village, Queens Park and the Western Fair Farmers Market.  Where you can enjoy a picnic of your own fair or some of the amazing edibles offered at the market.  Either way you will enjoy the company of other cyclists and participate in the OEV Heritage festival.  We even have a special musical sendoff for the ride.

SO come on out London and get your TWEED ON!

Picture: London Bicycle Club in Victoria Park, date unknown